Types of vendors – Definition, what it is and concept

The types of sellers are the different person profiles that ensure that the final purchase by the customer is made.

Selling is essential for the vast majority of companies. If you do not sell, as a general rule, you do not generate income. You need to sell books, shoes, food, reports, designs or ideas. Sometimes the seller is the owner, other times the person in the store. In this sense, there are few companies that have specific sellers or commercials.

Over time, due to the work specialization, sellers have evolved. The sales process is increasingly important. An interactive process between a seller and a buyer.

In line with what has been described, different types of vendors have emerged. From the traditional ones to the technicians and to the modern seller.

Types of sellers

Sellers can be classified from various ways, to make it brief and summarized we will classify them into 3 categories considering them as more important:

• Traditional sellers

  On the one hand, we have traditional vendors, which they consider that their main task is only to sell, so they can subdivide into:

  a. Logistic or counter vendors

  Logistic sellers are the ones who sell Upon request, this means that they only deliver what is being sold to them.

  Therefore, they are called counter vendors, since the buyer asks for or requests what he needs and the seller simply delivery.

  • By example, we can mention a seller of a pharmacy that delivers the
    product against the required recipe.
  • It can be a seller who delivers a product at home, that is, it only carries what has previously been requested upon request.

• Sellers with Convincing Functions

  So sellers with convincing functions, what they are looking for is to convince the buyer that the product is necessary to cover a need and exaggerate the use of sales techniques; getting the buyer to acquire the product, even if he finally realizes that he did not need it.

  • By example, when someone arrives at a clothing store and ends up carrying a garment because the store seller convinced him that it is very well, although later in his house he realizes that the product does not satisfy him completely and I would have preferred not to buy it.

• Technical seller

  Now, the technical seller is characterized by being a great connoisseur of the product you sell, for that reason, you can show the Buyer all product features.

  So, the task is given to explain step by step how the product is used and it indicates all the benefits and results that you will get, for that reason it is very easy for the buyer to be interested in the product and want to buy it.

  • Would the case a systems engineer who is selling a computer in a room of sale, for being an expert in the use of computers you can take out the Maximize and easily demonstrate all product attributes.

• Modern seller

  On the contrary, the modern seller is the one who cares more about solving the customer’s problem and not just selling, this is the type of seller that focuses more on giving solutions to the buyer through the products.

  Adapting the product to the buyer, not as in most cases, what happens is that the buyer adapts to the product.

In conclusion, each type has its advantages and disadvantages. Thus, each of them is focused on different types of sales or certain business areas.