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Sponsors finance private and public events, but the benefits are not executed in a way. A sponsor gives you their money for the event to put their business name publicly, create brand awareness and expand their customer base. In summary, there must be a mutually beneficial relationship for a sponsor to join your event. To get a sponsor, you must show that your event has all the qualities that the potential sponsor needs to expand its client base.
Must Read: How to write Letter to Sponsor
Start planning as soon as possible. Large companies plan to sponsor events one year in advance. If you plan on obtaining reputable sponsors, you must start the process at least one year before. Smaller companies, such as a local company, need less time and often enough a month in advance.
Analyze your demographic event carefully. Consider age, sex, profession and any other pertinent information. This analysis tells you that sponsors may be interested in your event. For example, if it attracts a large number of young families then go to businesses that sell children’s toys and provide daycare services. They could serve as strong potential sponsors.
Also Read: How to get Sponsorship from Adidas
Try to get a personal meeting with the sponsor that best suits your event. A personal request for sponsorship creates a stronger relationship with the potential sponsor than a letter or a phone call. Personalizing a face-to-face meeting increases the likelihood of reaching the company as a sponsor.
Present the business with your analysis of “selling” your event. You must explain with verifiable facts the reasons why your event can help the potential sponsor. It shows that this contains audience for the sponsor and provides the perfect platform to expose a new group of people to your product.
Whatever you want to do, it is feasible to get corporate sponsors, and do not think that you are too small for a company to want to count on you.
Before launching yourself in search of a sponsor, keep these tips in mind:
- Be clear to what type of people your activity interests.
These people are what interests the sponsor. Explain who they are, their habits, their purchasing power and their educational level. Keep in mind that people like to buy from companies that share their values and interests. - Explain the benefits for the sponsor.
The person who listens to him has to be absolutely sure that he will not throw away the money. - It promises results.
To give an example, do not limit yourself to explain that it will come out in some media or social networks, explain where it will be seen and how many people will arrive. - With your feet on the ground
You can not help anyone if you are the one who needs help. If your project is not financially strong and safe do not sell it as such, to get sponsors you need credibility. - Ask for the money.
No company is going to call you to ask you how much money you want. Ask for a specific amount. Of course, always according to the expectations, both yours and the possible sponsor. - Patience.
Getting a sponsor requires time and effort. It is not simple.
The world of sports, perhaps the sector where the presence of sponsors is more visible, we see day by day how the brands are present in the shirts, static advertising and even in the name of the stadiums. But you do not have to be a sports star to find a sponsor.
How to get Sports sponsor
The world of sports, perhaps the sector where the presence of sponsors is more visible, we see day by day how the brands are present in the shirts, static advertising and even in the name of the stadiums. But you do not have to be a sports star to find a sponsor.
When looking for a way to get a sports sponsor, keep in mind:
Why do you need the money ? For equipment? For trips? To rent facilities? It is easier to get a sponsor, when you know exactly what you are going to allocate the money that we are asking.
How will you show your brand? Think about what supports the sponsor’s brand will look like, some idea would be:
- On the shirts (the most classic).
- In the field of play, pool or where your sport is carried out in particular.
- On your websites and social networks. (offers a number of publications that include it).
- In the usual printed materials.
- Offer your own stand at sporting events.
- Sponsored draws.
How to get sponsors for an event
Current studies show that 65% of events require sponsors or sponsors to be able to perform. For this cause it is necessary to be able to attract the appropriate sponsors. And it is also essential that we communicate the value that the sponsors seek.
In the case of events, those who meet the following requirements tend to have more success:
- Those who stand out for their difference with the rest of events.
- The events with brand image.
- The different forms of sponsorship, especially the most innovative.
- The repercussion of the event.